Do Good, Be Good

What does "Do Good, Be Good" actually mean?

At the very inception of SE-LF, we wanted to create a company that did some good in the world

Whether this be for our customers mental well-being, or for the planet, or for the wider community

We believe that businesses have a duty to play a part in society, doing their very best not to just focus on profits, but to also be good. But how can a company be good? Well, we believe it should do good.

Not only do our SE-LF boxes make our customers feel great and boost their mental well-being by allowing them to easily integrate mindfulness practises into their life; but we also:

Support the planet

Our SE-LF boxes have been designed to be RETURNED. Allowing us to not only recycle our packaging correctly, but to also clean and steralise the bottles and jars for REUSE.

As the climate crisis continues to worsen, we are constantly reminded of the need to reduce our waste and recycle more. While recycling is certainly important, it is not the only solution to our waste problem. In fact, reusing components is even more important when it comes to mitigating the impacts of climate change. Here’s why.
When we recycle materials, we typically use energy to break them down and turn them into something new. While this is certainly better than throwing them away, it still requires a significant amount of energy and resources. In addition, many materials can only be recycled a certain number of times before they become unusable.
Reusing components, on the other hand, eliminates the need to use energy and resources to create something new. It also helps to extend the life of materials, reducing the overall demand for new resources. By reusing components, we can significantly reduce our carbon footprint and make a positive impact on the environment.
In the UK alone, 88 million beauty boxes were sold in 2021, which is expected to increase a further 25% by 2025. These boxes often contain single-use plastic components, non-recyclable labels, laminated boxes, and toxic artificial inks. Beauty products already make up one-third of all landfill waste, and these boxes are playing an increasingly significant part.
Our SE-LF boxes contain paper and card which is FSC Certified, we use vegetable inks where possible and our labels are biodegradable. This, along with our innovative bottle reuse, means we minimise our environmental impact... and we're always looking for more ways to do better

But minimising bad, isn't doing good??

So, we partnered with Carbon Neutral Britain to become Carbon Neutral Certified, through our work planting 30 trees every month from the very launch of the company. This is the equivalent to 1.5acres of reforestation and results in 60 tonnes of CO²e offset each year.

Increased Carbon Dioxide (CO₂e) emissions in the atmosphere are the biggest cause of Global Warming on our Planet. By planting trees and funding carbon offsetting projects, we remove and prevent further CO₂e emissions around the globe in the most cost effective and impactful way. We believe planting trees is one of the most sustainable ways to offset carbon - as forest projects absorb CO₂, refract the earth’s heat as well as having a positive impact on wildlife, ecology and biodiversity.

So, this helps the planet, but how do you help society?

Supporting others

While our boxes promote mindfulness and mental wellness, we recognise that they are not a solution for mental health issues. In the United Kingdom, mental health issues are the single largest cause of disability, with one in four adults experiencing at least one mental health illness each year.

That's why we've teamed up with Work For Good and the Mental Health Foundation to donate 10% of our annual net profit to support research and projects focused on protecting people's mental health.
The Mental Health Foundation conducts rigorous research and practical projects to identify what's most helpful and empower individuals to take care of their mental health. They also work to influence policies and challenge mental health inequalities by supporting communities at higher risk of mental health problems due to social, economic, and environmental circumstances.

Through our partnership, we hope to contribute to the important work of the Mental Health Foundation and support initiatives that promote mental well-being and reduce mental health disparities. We believe that prevention is better than cure, and by prioritising mental health, we can help create a healthier, happier world for everyone.

Do Good, Be Good

At SE-LF, we are committed to doing good and being good, not just for ourselves but for the planet and the people around us.

We invite you to join us in our mission and make a positive impact on the world.


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